Marco's Comments:
Book for the general public by Derren Brown, where he "explains" his methods.
Actually, the book is a long rant on Christianity and how man can be deluded. While an interesting part on the use of memory techniques, NLP and cold reading exist, the greater part of the book is Derren's ranting on how easy mankind can accept all sort of suggestions without analyzing them critically. Not a great magic book, but a book that makes you think and, anyway, quite funny to read.